THE CLIENT
Genie was founded in 1966 to become one of the world leaders in the production of material lifts and aerial work platforms.
THE YEAR
This project took place between August 2015 and January 2016.
THE OUTCOME
The new “Genie360” logo follows the strict geometric rules applied to the original, distinctive Genie logo, capturing the company’s focus and value in a new brand style guidelines. I then applied the new branding to the existing website and to a series of collaterals, such as print and online advertising, brochures and signage.
THE IMPACT
Since the new logo launch, Genie has increased its leadership in the Australian market and the quality of the sales leads are more educated, better qualified, and ready to buy.
SERVICES
Brand strategy; identity design; advertising; collaterals, print and packaging; signage.
The original Genie logo
The new redesigned Genie360 logo
The new logo has been used in a vast variety of collaterals
