Genie was founded in 1966 to become one of the world leaders in the production of material lifts and aerial work platforms.
This project took place between August 2015 and January 2016.
The new “Genie360” logo follows the strict geometric rules applied to the original, distinctive Genie logo, capturing the company’s focus and value in a new brand style guidelines. I then applied the new branding to the existing website and to a series of collaterals, such as print and online advertising, brochures and signage.
Since the new logo launch, Genie has increased its leadership in the Australian market and the quality of the sales leads are more educated, better qualified, and ready to buy.
Brand strategy; identity design; advertising; collaterals, print and packaging; signage.