![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/06f5ab632a199fbc740705bcc5bb16b7/2466c909-e4f0-47c8-aff8-dc8716dd3e63_rw_1920.jpg?h=e8050aeb1837fb87eb3c8b5c1ef4b764)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/06f5ab632a199fbc740705bcc5bb16b7/32a06ddc-b552-41f3-bc6a-e7bed25302d5_rw_1920.jpg?h=bd4175c798549c3d4f23c7d63152e109)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/06f5ab632a199fbc740705bcc5bb16b7/fafdc491-2062-4aed-b8ea-29cc9ec7e821_rw_1920.jpg?h=061d8bd6f87b1c1df728aef1ec020d96)
The apps allows the user to personalise the interface with interchangeable colours and backgrounds, allowing mums to engage with the app on a more personal level.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/06f5ab632a199fbc740705bcc5bb16b7/14c58c5c-2158-421f-8628-1dd7533fd4f4_rw_1920.jpg?h=2a56fc1fb9e3e88bbd40cd49f4f5dab2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/06f5ab632a199fbc740705bcc5bb16b7/db46e467-346b-403d-8734-4138c52a1f3a_rw_1920.jpg?h=5bc72a392528df00427ae46fb4511e00)
Not being a breast feeding mother, and working within a team of men, I was presented with the unique challenge of interpreting the needs of the apps target demographic, whilst creating an intuitive and feature rich interface.